I like figuring out what makes people give a damn.
I have always been interested in why certain ads, emails, websites make people stop and pay attention in a noisy world — and why others just do not. I love looking at the entire picture first: the audience, the brand, the market, the message, what is already happening within a particular industry, and then identify what is missing.
how I think about a problem.
I rarely see a roadblock in isolation, but rather, as part of a connected ecosystem. What is my audience responding to. What is the brand actually trying to say. What are competitors up to. What has changed to make customers react differently.
3 businesses by the age of 10.
Honestly, I was already a professional by middle school. At 8, I wrote a paperback novel and made my first sale. By 10, I was designing and making necklaces for my neighbors. Apparently, I have always liked making something, figuring out who might want it, and seeing if I could sell it.
Now I have spent nearly a decade working across marketing — from fashion and retail to CPG and enterprise technology — and I have gotten to see just how differently brands can approach the same question: how do you get someone to stop scrolling and click add to cart?
I have worked across campaigns, social, events, content, partnerships, product launches, and digital growth. Each one has taught me something different about what gets attention, what builds trust, and what actually makes people do something.
the woman behind the work.
I’m usually somewhere in Chicago overdressing for the occasion, wandering through an art museum, finding a new sushi spot, romanticizing my life like I’m on season 1 of SATC, or looking for an excuse to be near the water.
Some fun things you might not guess about me? I lived in France for almost 2 years, have a level 1 wine sommelier certification, and I work at a yoga studio.
I find ideas everywhere. In conversations, in brands that get it right, in brands that do not, in the way people shop, dress, travel, scroll, and decide what is worth their attention.