Brief:
ASUG, a membership-based tech organization, touches many industries including healthcare, pharmaceutical, and biotech. This campaign focused on 1) connecting with industry professionals on trending topics and 2) building partnerships and alliances within the healthcare sector.
Strategy + Execution:
With this campaign, I aimed to showcase the company’s expertise in the intersection of healthcare and technology. I shared via company social media channels, valuable insights into trending topics and research breakthroughs not limited to COVID-19 vaccines, medical implants, dermatological recommendations, internal medicine, and disease prevention.
Results:
By tailoring messaging to top industry trends and sharing research led by our healthcare partners, the campaign successfully garnered 6,038 impressions across social media channels. This campaign effectively solidified ASUG’s position as a thought leader in the space and expanded reach to potential new affiliations.