Brief:
ASUG serves multiple industries, including renewable energy. With this campaign, my goal was to highlight the company’s expertise on the industry’s current trends.
Strategy + Execution:
I disseminated valuable insights on renewable energy solutions and environmental conservation efforts through the company’s social media channels. These included discussions on the use of sustainable materials, employment of eco-friendly manufacturing processes, development of waste reduction strategies, and initiatives to promote environmental stewardship.
ASUG’s involvement with the renewable energy industry goes even further, offering resources to members in the form of case studies, whitepapers, blog posts, and webinars. My role in this campaign was to drive traffic to these sources and aid the sales team in growing membership across the natural resources and sustainability communities.
Results:
Through sharing thought leadership and educational resources, the campaign attained 64,639 impressions and 2,116 clicks. I also achieved an engagement rate of 5.1% across social media channels, surpassing the industry standard benchmark by 5.05%. This campaign successfully established ASUG as a prominent figure in the renewable energy sector and broadened reach to prospective member companies.