With nearly a decade of experience across brand strategy, creative direction, and sales enablement, I specialize in helping companies drive measurable customer engagement and business impact. I’ve led marketing strategy within the global enterprise software space and previously built brand strategies within CPG and retail environments. Across roles, I’ve focused on translating brand positioning into customer-facing narratives that influence how audiences engage, evaluate, and take action. My work sits at the intersection of creative and performance: shaping brand identity and storytelling, while refining messaging based on real customer behavior and feedback. I would love to see what I could do for you!
what inspires me?
I'm inspired by ideas that connect, campaigns that engage, and strategies that drive results. Every project I take on combines creativity with measurable impact.
Campaign Strategy
integrated channel strategy | product launch plans | on-site content direction
Brand + Audience Alignment
brand messaging + voice development | audience/market analysis | social media audits
Content
content strategy | short-form content creation | UGC | editing + creative direction
Demand Generation
website rebrands + optimization | lifecycle campaign management | growth strategy
Need help defining your audience to spark conversation with the right customers? Looking to launch a new product but need direction so you actually generate revenue? I'd love to hear from you!