brief.
HD Media delivers B2B SaaS and virtual reality solutions to enterprises across France and Belgium. As the company aimed to expand its global footprint, it needed a sharper brand positioning and a conversion-optimized digital experience to drive qualified leads, increase sales opportunities, and accelerate revenue growth.
strategy + execution.
I supported pre-sales, client engagement, and go-to-market initiatives for HD Media. This included updating and rewriting all website content to improve discoverability, ensuring messaging aligned with enterprise software positioning, and supporting customer acquisition. Partnering closely with sales, I translated client requirements into marketing campaigns and client-facing materials including decks, brochures, and one-pagers. I provided UX feedback and design recommendations to enhance site clarity, navigation, and conversion flow. This work helped strategically reposition the website to drive engagement, generate qualified leads, and support global market expansion.
results.
The updated site strengthened HD Media’s positioning for international growth, improved clarity for prospective clients, and created a more cohesive, trustworthy digital experience.