brief.
HD Media is a virtual-tour startup operating across France and Belgium, serving a diverse portfolio of commercial clients. As the company prepared to reach a broader global audience, it needed a clearer brand position and a more cohesive, conversion-focused digital experience.
strategy + execution.
I rewrote all English website landing pages to align with audience expectations and business goals, ensuring messaging felt approachable, professional, culturally relevant, and cohesive. I also provided UX feedback and design recommendations to enhance the site’s clarity, navigation, and conversion flow. Working within a small cross-functional team, I helped guide the strategic repositioning of HD Media’s English-language website to support both customer acquisition and global market relevance.
results.
The updated site strengthened HD Media’s positioning for international growth, improved clarity for prospective clients, and created a more cohesive, trustworthy digital experience.